Microformats and SEO

This Friday I gave small talk on microformats and SEO at the web agency Fresh Egg. They focus heavily on SEO as part of their offering and have become interested in marking up semantic data in web pages. This year Googles rich snippets have brought a whole new group of web authors to microformats. Taking a look at Googles new recipe search I can see why microformats has become a hot topic in the SEO industry.

Rather than just provide a general overview I decided it would be fun to mark-up a Yorkshire Pudding recipe. You never know, one day it may appear at the top Googles recipe search.